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The platform is rolling out a new feature that enables them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the service announced that it now features in excess of 1 billion content made with AI.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a widespread launch. This advancement aligns with a increase in AI content, fueled by new video-generation tools.

AI Proliferation Online

Recent reports that approximately 10% of the quickest rising video streams on another major platform only show clips produced artificially. A significant portion of this content is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is typically absurd or dreamlike.

“We know from our community that many people enjoy content made with AI tools, ranging from digital art to science explainers, and we aim to give people the ability to adjust the amount of that, depending on their own choices,” said a company executive.

Scale of AI Content

The platform shared that there are presently over a billion videos on its app identified as AI-generated. Overall, in excess of 100 mn media items are added to the app each day, making AI-generated material a minor part of its overall inventory.

Customizing Your Feed

Members will be capable of decrease or raise the volume of AI-generated videos they view by accessing the “manage topic” setting in the app and choosing the AI content topic. Additional categories that can already be modified under the setting cover current affairs, clothing, aesthetics, and dance.

Platform Guidelines

TikTok’s rules require users to identify convincing AI-made content, and it bans dangerous fake videos of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its community policies.

Additionally, the app will from now on apply an “AI-made” tag to content made using its built-in AI features, or identified by an cross-platform project for identifying artificial media. This step is designed to deter users from attempting to bypass the labeling process.

Responsible AI Funding

The company is also introducing a $2 million awareness program for experts and institutions to produce learning resources about using AI responsibly. This project will benefit non-profit groups focused on teaching programming and robotics.

Moderation Strategy

The video-sharing app has defended its moderation strategy, following discussion over intentions to make redundant a large number of safety staff in the UK. The company is set to eliminate a significant number of roles in its user protection team in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.

A company official stated that people-led review would still have a role, but artificial intelligence can protect employees by removing the most graphic content prior to it is viewed by people. The platform stated a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its AI tools.

We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”